Fruitcraft™ - Capability, Innovation, Commitment.

I am excited to present to you the largest marketing collaboration in the New Zealand pipfruit industry, created to offer the best opportunity for variety owners to introduce and develop new varieties in New Zealand.

Fruitcraft™ is a collaboration between three of New Zealand’s largest apple growers, Mr Apple, BOSTOCK New Zealand and Freshmax™. These companies have combined their resources, modern production techniques and global market access in order to give pipfruit breeders and variety owners the most comprehensive opportunity for new variety commercialisation in New Zealand and the world.

The business of Fruitcraft™ is to introduce and evaluate standout apple and pear varieties from New Zealand and the world, and to take the best of those on to successful production, marketing and sales.

From planting and production in New Zealand, to marketing and sales around the world – Fruitcraft™, growing your fruit for the world.

Steve Potbury
Variety Manager

Growing your fruit for the world.

Fruitcraft™ - Capability, Innovation, Commitment.

I am excited to present to you the largest marketing collaboration in the New Zealand pipfruit industry, created to offer the best opportunity for variety owners to introduce and develop new varieties in New Zealand.

“From planting and production in New Zealand, to marketing and sales around the world – Fruitcraft™, growing your fruit for the world.”